The brand’s first propane outdoor cooking system is celebrated for its innovative design, bringing five cooking methods all under one hood
NEEDHAM, Mass., September 15, 2025 – SharkNinja, Inc. (NYSE: SN), a global product design and technology company, is proud to announce that the Ninja™ FlexFlame™ has been named an honoree in the Fast Company Innovation by Design Awards for 2025 in the product design category.
Now in its 14th year, the Innovation by Design Awards celebrate the designers and businesses addressing today’s most urgent challenges while anticipating the problems of tomorrow. The program is one of the most prestigious design competitions in the industry, spotlighting work that exemplifies originality, beauty, sustainability, user insight, cultural significance, and measurable business impact.
The FlexFlame™ simplifies outdoor cooking by eliminating the need for multiple outdoor appliances. This versatile powerhouse seamlessly integrates popular cooking methods – grilling, smoking, roasting, griddling, and pizza-making – into one cohesive unit, without sacrificing performance. Whether you’re a seasoned grill master or a novice cooking enthusiast, the FlexFlame™ makes outdoor cooking easy and efficient, delivering high-quality results.
“Every product we design at SharkNinja starts with identifying and solving a consumer problem,” said Ross Richardson, Chief Design Officer at SharkNinja. “With the Ninja™ FlexFlame™, our team reimagined outdoor cooking by seamlessly integrating several cooking methods into a single, beautifully designed system. This recognition from Fast Company celebrates how thoughtful, consumer-centric design can transform everyday experiences and deliver both versatility and exceptional performance for our consumers.”
Honorees were selected by a panel of leading designers, business executives from leading organizations, and Fast Company editors.
“The Innovation by Design Awards celebrate bold ideas and work that proves design is a true driver of business and societal progress. This year’s honorees show how creative thinking can unlock new markets, build stronger organizations, and deliver meaningful impact at scale,” said Brendan Vaughan, editor-in-chief of Fast Company.
SharkNinja is proud to be recognized in Fast Company’s Fall 2025 issue with two distinguished honors: the Innovation by Design Awards and the Best Workplaces for Innovators list, celebrating the company’s commitment to groundbreaking product design and a workplace culture that fosters creativity and innovation. The Fall issue of Fast Company is available online and on newsstands beginning September 23, 2025.
About Fast Company
Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication Inc., and can be found online at www.fastcompany.com.
About SharkNinja
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. For more information, please visit sharkninja.com.
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