True Edge Tuesday with Scott Bertulli

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Never satisfied with the first answer, Scott combines technical rigor, cross functional collaboration, and strategic insight to help teams navigate complex IP challenges, make confident decisions, and bring innovative products to market.

Meet Scott!

Scott’s impact at SharkNinja sits at the intersection of deep technical knowledge and strategic foresight. With backgrounds in electrical and systems engineering, alongside patent protection and complex IP litigation, he brings a rare dual lens to the Legal team. Since joining SharkNinja in 2024 as Associate General Counsel, Global IP, Scott has woven those experiences together to support the indoor and outdoor heated product categories while advancing broader intellectual property initiatives across the business. 

Outrageously Extraordinary in Action

Supporting innovation in highly competitive product categories requires more than protecting ideas after the fact, it demands foresight early in the process and partnership at every stage along the way. 

By staying closely connected with cross-functional partners across R&D, Sales, Marketing, and more, Scott takes a big-picture approach to problem-solving. He looks beyond any single function to understand how different perspectives come together, helping teams anticipate challenges, identify opportunities, and align on solutions that keep products moving forward. This holistic way of thinking ensures innovation is not only protected, but empowered and sets teams up to compete and win in meaningful, lasting ways. 

Hear from Scott

What does it mean to be Outrageously Extraordinary? 
To be Outrageously Extraordinary is to never be satisfied.  There is always another question to be asked, a new twist or turn to explore, and a new nugget of information to learn.  At SharkNinja, we are all explorers, on the ground asking those next questions, diving into unusual issues, never backing away from the hardest challenges and, in the end, solving problems in new and creative ways.  That is Outrageously Extraordinary. 

True Edge is described as “a key principle of the OE mindset, combining vigilance, innovative insight, and strategic solutions to create a competitive advantage that is exceptionally hard to replicate.” What is your True Edge, or what are you working to build?

Big-picture thinking.  It is so easy to get caught up in the academic details of a problem that you lose sight of a practical solution.  By taking a few steps back and looking at a problem from viewpoints of people who have different perspectives, you start to see more and different pieces of the puzzle that aren’t apparent when your nose is right up against the problem.  Thinking about the big picture makes it easier to visualize how those pieces can all fit together in new, impactful ways to help put teams in the best position to win.  

Can you share examples of how you live “OE”?     

The entire IP Team strives to stay embedded with cross-functional product teams throughout product development and beyond.  We’re not just there to approach problems from a pure-IP perspective, but also to understand R&D’s perspective, and Sales’ perspective, and Marketing’s perspective, and so on when we’re collaborating to solve problems.  If I’m not recognizing that broader view, then I’m not serving my teams to the fullest. 

What makes working at SharkNinja special? 
There is an awesome, undeniable energy at SharkNinja that keeps every single day exciting.  Every team is driven to win and make a meaningful impact.  Real people all over the world really care about what we’re doing here, and it is incredibly fulfilling to help them solve their own problems through our products. 

Please join us in congratulating Scott for being this week's True Edge Tuesday!

About True Edge Tuesday 

At SharkNinja, we strive for the outrageously extraordinary in everything we do, driven by our True Edge – the super skills that set us apart. This cornerstone of the outrageously extraordinary (OE) mindset harnesses innovative insight and strategic solutions to create a competitive advantage, empowering us to positively impact people’s lives every day.   

True Edge Tuesday celebrates team members who go above and beyond, showcasing what it means to reject the status quo and embrace the extraordinary.