Agnese is transforming how Shark Beauty listens to consumers by pioneering AI-driven research that uncovers deeper insights and turns them into smarter, more impactful products.
Meet Agnese!
Innovation begins with understanding people at SharkNinja. Every product starts with identifying an unmet need and solving it through the perfect balance of design and engineering. From early testing to the moment a customer opens the box, each detail is guided by insights into how people live, think, and feel. That deep connection to the consumer drives everything we create, and Agnese Rondoni, Senior Consumer Insights Manager for Shark Beauty, is helping take it even further.
Her bold ideas and collaborative spirit go beyond traditional research methods to uncover the deeper emotions and motivations behind how people experience beauty. By advancing AI-powered insights, she has transformed both the speed and depth of consumer understanding across global teams. Through her passion for learning and sharing, Agnese inspires those around her to think differently, move faster, and always keep the consumer at the heart of everything they do.
Outrageously Extraordinary in Action
As a pioneer in AI-led research, Agnese has transformed the way Consumer Insights collects, analyzes, and acts on feedback—making the process faster, deeper, and more impactful than ever before.
When traditional methodologies couldn’t keep up with the pace of product development, Agnese led the introduction of AI-moderated interviews—first piloting them for key projects like CryoGlow, and Depuffi. This approach allowed her team to gather rich qualitative feedback from global consumers in a matter of days, instead of weeks, unlocking insights that once required large budgets and extended timelines. Her creativity and technical curiosity have allowed Shark Beauty to scale consumer understanding while maintaining the depth and nuance of human-led research.
During a skincare test, when early feedback seemed unclear, Agnese suggested adding short consumer videos to show how people were using the product. This revealed that the product was being used differently than expected, allowing the team to quickly adjust guidance and improve the overall experience. Beyond this, Agnese actively shares her AI expertise across teams, encouraging collaboration and helping others learn how to integrate new tools into their research and daily work. She is also leading pilots that use AI to simulate real-world environments, enabling faster, more realistic consumer feedback to shape future product launches.
From championing the Journey of Glossi, where she connected consumer pain points to product innovation, to redefining global research speed and scale, Agnese is a true force for change. Her combination of curiosity, bold thinking, and teamwork has made her not just an innovator in Consumer Insights, but a catalyst for smarter, faster, and more consumer-centric decisions across SharkNinja.
Hear from Agnese
What does it mean to be Outrageously Extraordinary (OE)?
For me, being OE means always wanting to challenge the status quo and go a level deeper to really understand key answers to research questions and business issues. In consumer insights, that translates into constantly exploring new ways to ask the second layer of questions and go deep into what the consumers are truly saying. Find ways to explore their emotions and sentiments. That’s why I started piloting AI moderated interviews to find ways to continuously evolve our approach to consumer insights and figure ways to make us always smarter and more impactful.
True Edge is described as “a key principle of the OE mindset, combining vigilance, innovative insight, and strategic solutions to create a competitive advantage that is exceptionally hard to replicate.”
What’s your True Edge, or what are you working to build?
For me, my True Edge is about continuously exploring, getting creative, and looking at things from different perspectives.
Can you share examples of how you live OE?
I live OE by piloting AI moderated interviews to find ways to continuously evolve our approach to consumer insights and make us always smarter and more impactful.
What makes working at SharkNinja special?
And this, in itself, is what’s special about SharkNinja. Being able to constantly explore, get creative, and look at things from different perspectives. There’s no limit to innovation and exploration!
Please join us in congratulating Agnese for being this week's True Edge Tuesday!
About True Edge Tuesday
At SharkNinja, we strive for the outrageously extraordinary in everything we do, driven by our True Edge – the super skills that set us apart. This cornerstone of the outrageously extraordinary (OE) mindset harnesses innovative insight and strategic solutions to create a competitive advantage, empowering us to positively impact people’s lives every day.
True Edge Tuesday celebrates team members who go above and beyond, showcasing what it means to reject the status quo and embrace the extraordinary.