Recognized by USA TODAY for standout customer service, SharkNinja’s approach is built on listening, learning, and problem-solving at every consumer touchpoint
At SharkNinja, great products and great experiences are inseparable.
We believe trust is earned by starting with a real consumer problem and solving it through disruptive innovation and thoughtful engagement. That focus shapes the entire consumer experience, from discovery through daily use and long after a product enters a home.
That commitment was recently recognized by USA TODAY as SharkNinja earned a spot on America’s Best Customer Service 2026 list. The annual ranking, developed by USA TODAY and research partner Plant‑A Insights Group, evaluates thousands of companies based on real consumer interactions, survey data, and millions of consumer reviews, highlighting brands that consistently deliver strong, reliable service.
“At SharkNinja, every consumer experience begins with empathy,” said Michelle Crossan-Matos, Chief Growth Officer at SharkNinja. “When we truly listen, we uncover opportunities to positively impact consumers’ daily lives. This recognition is a testament to the extraordinary teams who live that mission every day – seeing the problem, fixing it, and finding new ways to make the experience even better.”
Consumer feedback is crucial to designing intuitive, high-performing solutions that earn five-star reviews. But listening and learning doesn’t stop once the product ships.
Listen, Learn
Empathy for the consumer is a shared responsibility across every team at SharkNinja.
One of the most powerful ways teams build empathy is by listening directly to consumers throughout their journey. Leaders and team members from Product Development and across the business regularly join CX colleagues on live consumer calls, gaining firsthand insight into real questions, challenges, and moments of delight.
Hearing these experiences directly helps teams better understand their needs and pain points. That perspective informs how we refine products, improve instructions and support, and identify opportunities to make future experiences even better.
See It, Solve It
When consumers need support, our CX teams focus on fast, empathetic, solution‑oriented help. Sometimes, the best way to solve a problem is to see it. In addition to phone and chat, SharkNinja offers a video experience that allows teams to view issues firsthand and walk consumers through solutions that would be harder to resolve through text or audio alone.
Often, the fastest fix is simply getting on the phone – or video – and solving the problem together. By staying closely connected to the consumer voice, we ensure empathy is embedded throughout the journey, from how products are built to how we show up when consumers need help.
From the first interaction to five‑star support, SharkNinja is committed to delivering not just extraordinary products, but extraordinary consumer experiences, every step of the way.