2025 demanded resilience, speed, and clarity of mission.
Even amid uncertainty, we kept moving forward by staying obsessively focused on solving real consumer problems. That focus enabled us to expand into new categories, deepen our global footprint, elevate our corporate brand, and design innovations that shaped culture and earned consumer trust.
Designing and Delivering Consumer Problem-Solving Innovation
Launching 25 new consumer products from the ground up every year isn’t normal. SharkNinja continues to defy industry norms through a unique approach where design and engineering work hand in hand to create products that deliver high performance, while sparking emotional connection, joy, and conversation.
We solidified our leadership in beauty technology. Shark Beauty became the #1 skincare facial devices brand in the U.S. in 2025, according to Circana. Shark CryoGlow ranked as the #1 skincare facial device, and Shark FacialPro Glow with DePuffi generated a waitlist of 25,000 before selling out on Amazon within three hours.
Across other categories, design drove unprecedented differentiation and demand. Ninja BlendBOSS revived a long stagnant category with bold industrial design and vibrant color. Shark TurboBlade went viral and accelerated our growth in outdoor and cooling. Ninja Crispi Pro strengthened our leadership in the fast-growing glass air fryer space through an artful design that revealed the cooking process and delivered reliably crisp results every time.
These launches reflect our commitment to identifying real consumer problems and solving them through thoughtful design, purposeful innovation, and moments of delight.
Building Greater Awareness of the SharkNinja Brand in Culture
This year marked a pivotal moment for SharkNinja as we elevated the visibility of the company behind our two-multibillion dollar Shark and Ninja brands. We strengthened our presence in culture, expanded our community of creators and collaborators, and gave consumers a deeper look at the people, ideas, and innovations behind every Shark and Ninja product.
The launch of our reimagined flagship destination at SharkNinja.com unified our brands into one seamless consumer destination, making it easier than ever to discover, shop and be inspired by our full design and product universe.
We welcomed some of the most iconic names in sports and entertainment to the SharkNinja neighborhood, including Tom Brady, Kevin Hart, and Heidi Klum, and appeared in F1: The Movie. These engagements brought our products and our design philosophy onto the world stage and reflected the growing cultural relevance of our brands.
Designing a Global Platform for Innovation, Growth and Problem-Solving
SharkNinja expanded its global footprint through strategic investments in design, talent and creative capabilities.
Our new New York City Creative Design Hub has embedded SharkNinja within one of the world’s most influential creative communities, and fuels our integrated design, storytelling, and brand building capabilities. In London, our growing office celebrated its one-year anniversary and quickly established itself as a center for engineering and design excellence.
Around the world, our partnerships with retailers and collaborators continued to thrive, reinforcing SharkNinja operates in a category all our own, powered by bold design and deep consumer insight. Beyond our products, our impact extended into the communities we serve. In 2025, SharkNinja team members reached thousands of people globally through volunteering, product donations, and community partnerships. We also launched our inaugural SharkNinja Innovation Challenge, bringing our purpose to life by engaging the next generation of innovators and giving students a platform to pitch bold ideas and reimagine solutions to everyday consumer problems.
In 2025, we also earned significant global recognition, including:
- TIME’s 100 Most Influential Companies
- Fast Company’s Most Innovative Companies
- Inc.’s Best in Business
- Newsweek’s Most Trusted Brands
These honors underscore our leadership in design, innovation, consumer trust and global impact.
Looking Ahead
As we enter 2026, SharkNinja’s momentum has never been stronger. The year ahead promises new categories, new markets, new partnerships, and new ways to positively impact people’s lives, all driven by our extraordinary global team, whose dedication to our mission and existential need to be the absolute best fuel the innovation that defines SharkNinja.